The history of the Zojirushi mark goes back to a glass-lined vacuum bottle created in 1918. This bottle for home use was created using vacuum insulation—a breakthrough technology at the time. In the years since then, Zojirushi has established itself as a top manufacturer of vacuum bottles and has continued to leverage the latest technologies to create a constant stream of leading-edge products that make life more comfortable and convenient. Although much has changed and lifestyles have become more varied, our corporate philosophy of “Creating a Better Quality of Life” continues to be reflected in our many products and services.
Currently, in addition to a wide variety of “cooking appliances” such as rice cookers and electric pots, and “household and thermal” products such as thermal carafes and stainless steel vacuum bottles, we are also involved in “household appliances” such as air cleaners and humidifiers to support our customers’ daily lives. In addition to these products, we are also developing various other businesses, such as ZOJIRUSHI “GOHAN” RESTAURANT, which serve specialty rice cooked in our high-end rice cookers “Embudaki” and “Mimamori Hotline,” a service to watch over the activities of the elderly, aiming to become a food and lifestyle solution brand.
Our corporate slogan is “Treasuring Everyday Life.” This slogan represents Zojirushi’s idea “To live is to treasure today and carry it on” and “we wish to make our customers’ daily lives happy and comfortable.” To turn our ideas into reality, we always maintain a grounded sensitivity as a consumer, and continue to deliver pleasant surprises in our customers’ daily lives with “Inspirations from everyday life” that only Zojirushi can provide. We will never forget to be considerate of people and the environment, and will always be committed to the quality of our products. This has been and will continue to be Zojirushi’s basic stance.
We will continue to place importance on sensitivity such as kindness and ease of use, to deliver lifestyle products and services that many of our customers can empathize.
